TDCA supports UK Timber Industry campaign
Sunday, October 02, 2022
TDCA are proud to be supporting an on-going industry-wide campaign developed by the Wood Protection Association (WPA) in collaboration with Timber Development UK (TDUK). It's based on core messaging around the Use Class system of wood application and the need to preservative treat timber to correct levels suitable for its end use.
Background to the campaign
Results from ‘mystery shopper’ research sponsored by the WPA in July 2020, confirmed what was suspected – that knowledge about preservative treated wood in the timber supply chain was very poor.
Analysis by the WPA also highlighted that the use of meaningless generic expressions such as ‘green treated’ were common in the way both sellers and buyers described treated wood products. Inaccurate or vague descriptions increases the chances of product misuse. This can lead to failure in service and customer complaints – installing poorly treated timber can have the same effect.
Inevitably, this can damage the reputation of timber as a reliable building material, which is particularly worrying when wood is in competition with alternative construction products.
Core Campaign Messaging
Other associations, producers and merchants are adopting and using the campaign assets in their training, key promotions, and point-of-sale to amplify the campaign and drive home the key messages about using wood correctly.